"We live IN nature, we live FROM nature, we are part of nature. Nature is a set and rich table, but also a teacher of humility and a stage of splendid experiences. Along with her infinite power she at times unveils also her frailty. This does not mean though that we should keep her conserved, on the contrary, we should spend in nature as much time as we can. At the same time, we should honour, respect and protect her like the apple of one’s eye for future generations."
"We believe that once people get more out in nature, and become active, honour and respect towards her will grow and deepen. For example, if they replace Black Friday spent in a shopping centre for a Green Friday spent somewhere in nature. And as a small hint how to impart this philosophy to people we would like to mention the principle of reciprocity – we cannot only take, we also need to give back. It is like going to a long awaited movie in the cinema – I may enjoy it to the fullest, but I also need to pay for my ticket. It does not take much to reward the nature for a beautiful experience such as a dive, kayaking or a hike with collecting a bag of trash at the beach or in the forest. All the more these days, when such a bag is full within 5 minutes."